Posted By admin on November 22, 2011
ULA has been working hard over the past few months to create an all new branding campaign for real estate client Lakeside Crossing. The first phase of the campaign encompassed a complete refresh of the community clubhouse and amenities, which also included a full scale photo-shoot to highlight all that this active community has to offer. The second phase of the campaign involved updating community signage and flags. The next phase took on creating an entirely new creative campaign for this active 55+ retirement community. ULA updated Lakeside Crossing’s Main Brochure Folio, Main Brochure Inserts, Rack Brochure, Regional Ads and Local Ads, all using a fresh new look and messaging designed to draw people in to the lifestyle, location and pricing of this unique Myrtle Beach, SC development. Along with the new ad collateral, a new local and regional media plan was strategically planned and is in the final stages of implementation. The final phase of this branding campaign comprised the launch of an all new website for Lakeside Crossing. Through the new messaging and media plan, potential buyers are being funneled to a brand new website that continues to reinforce the new message and collect leads for the Lakeside Crossing Sales Team to close on. Visit the Lakeside Crossing website to see what it’s all about!
Lakeside Crossing Website Home Page
Lakeside Crossing Print Ad
Category: Strategic Marketing, Web Development |
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Posted By admin on November 10, 2011
The boating world has been anxiously awaiting the introduction of Intrepid’s newest model – the 327 Cuddy – which debuted at this year’s 2011 Ft. Lauderdale International Boat Show. ULA assisted Intrepid with collateral and displays, as well as eblasts and website materials, to announce this brand new model. ULA also assisted Intrepid with a number of other items at the boat show, including collateral for the full model lineup, video footage of customer testimonials, eblasts and digital model displays, which were implemented for the first time in Ft. Lauderdale and were a huge success. As a result of that, ULA is now working on expanding the number of digital displays for Intrepid to use at future boat shows!
Category: Event Marketing, Strategic Marketing |
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Posted By admin on November 9, 2011
Over the past few months ULA & HMY Yachts have been working hard to create a new campaign that put an emphasis on HMY Yachts expertise in buying and selling Large Motoryachts. Materials include a Motoryacht microsite, a brochure, large pull-up banners, email blast creative, banner ads, a pocket folder, website updates and much more!
To continue as the world’s most powerful yacht sales organization, HMY Yachts is constantly on the verge of all that the interactive world has to offer. HMY Yachts recently launched a new XML feed to display their worldwide yacht inventory to maximize effortless searching for a yacht that best fits your needs. HMY Yachts also unveiled an iPhone app, so now wherever you go, so does HMY Yachts!
Category: Advertising, Brand Building, Strategic Marketing, Web Development |
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Posted By admin on October 20, 2011
By Paul Owers
October 17, 2011 09:58 AM
The developer of a 34-unit Pompano Beach townhome development broke ground last week with 20 signed contracts in place.
Barefoot Beach Villas is billed as a project 700 feet from the ocean along State Road A1A, with prices in the $300,000 range. For more details, click here.
The developer, SobelCo., had 18 contracts after launching a sales event in July, so the needle hasn’t moved much since then.
But the groundbreaking is an important milestone to show potential residents that, in this difficult environment for construction, the development is on its way, said Jack Halkowich, a broker for Baker Real Estate, the firm handling sales and marketing.
Halkowich says the first residents are due to move in by the spring.
“There won’t be that fear that it’s not going to be done,” he said. “Things couldn’t be better.”
Category: Public Relations |
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Posted By admin on October 12, 2011
As published by Market Watch on 10/11/11
CHICAGO (MarketWatch) — A small Florida bank took a swipe at larger rival institutions and their newly announced fees Tuesday by offering to actually pay new customers who open checking accounts. Community Bank & Company, with 17 locations in the Tampa-St. Petersburg area, said that every new customer who opens a checking account with direct deposit will receive $5 per month for a year. “We needed to do something to help consumers who are under attack from behemoth national banks charging fees that just don’t make sense,” said Katie Pemble, Community’s president, in announcing the offer. “People have a choice of where to bank and at Community Bank we thought paying people $5 per month rather than charging them $5 per month was a good way to set us apart.” The move comes after Bank of America’s controversial decision to begin charging $5 a month to people who use their debit cards.
Category: Strategic Marketing |
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Posted By admin on October 11, 2011
Longtime client of United Landmark Associates, Stonelake Ranch is undergoing the launch of an entirely new sales and marketing campaign for Winter/Spring 2012. With the addition of internationally acclaimed real estate brokerage, Baker Real Estate, joining the team, the completely new campaign and enhanced sales operations will target an increase in sales and exposure not only locally but also internationally as well. This new launch will include new ad creative, both print and outdoor, a larger PR focus, co-marketing events with international luxury brands, a new realtor incentives program, direct mail pieces, email blast campaigns and much more. Be sure to check back on our blog to see some of the new creative ULA will be creating for Stonelake Ranch!
Category: Advertising, Strategic Marketing |
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Posted By admin on October 7, 2011
In the words of BoatTest.com, Intrepid Powerboats’ 475 SY is, “So Cool Even Thor Couldn’t Stop Her.” As Intrepid’s fast and elegant flagship, this beautiful sport yacht boasts two private staterooms with queen berths, a roomy head with private owner’s entrance and a spacious galley fully equipped to serve a dinner party of twenty or an intimate night for two. To read the full review, click here and to watch a video of Captain Steve Larivee, BoatTest.com test captain, and Mark Beaver, Intrepid Powerboats COO, run on the open water in the world’s largest outboard sport yacht, click here.
Category: Public Relations |
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Posted By admin on September 28, 2011
ULA’s longtime client, Intrepid Powerboats, will be visiting the Annapolis Boat Show in October for the first time in their nearly 30 years. Intrepid has continued to increase their boat show presence over the past couple years; the Annapolis Boat Show is another phase of that program, put in place to ensure Intrepid Powerboats remains at the front of the pack. Intrepid’s brand new 327 Center Console will be on display in water at the show, and they will also showcase the much talked about 7Marine engines on the back of a 370 Cuddy. Mark Beaver, Intrepid Powerboats COO, and the 7Marine team will be on hand at the show to discuss and exhibit the new engines, which just completed sea trails this month. Visit Seven-Marine.com to read more about these 557hp’s and visit the Intrepid Facebook page to catch a sneak peak at the world’s most powerful outboard engine! Be sure to also visit Intrepid’s brand new website to see ULA’s hard work in action – IntrepidPowerboats.com.
Category: Event Marketing, Strategic Marketing |
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Posted By admin on September 28, 2011
BOCA RATON, Fla., Sep 26, 2011 (BUSINESS WIRE) — Since Ontario-native Pat Baker founded her company in 1993 in Toronto, Baker Real Estate Incorporated has become one of Canada’s most successful real estate companies with more than $1.5 billion in sales, specializing in project marketing and sales of new home communities, including condominiums, townhouses and single-family homes, as well as hotel condominiums and resort properties. Baker Real Estate Inc. has grown into a prestigious international real estate group, servicing builders and developers around the globe. From pre-selling new developments to reselling distressed properties, Baker has demonstrated its ability to achieve profitable sales for clients.
This summer, Baker expanded to Florida and opened an office in Boca Raton. The Florida team is lead by renowned real estate industry veteran and Executive Vice President, Jack Halkowich, whose 30-year track record of luxury real estate marketing and sales includes notable developments from Key West to Palm Beach, including Boca Pointe in Boca Raton, City Place in West Palm Beach, The Related Group developments and other high profile communities.
“We have always developed offices and strategic partnerships around the world, but Florida’s current dynamic real estate opportunities and long term growth potential make this a timely and strategic move for us,” explained Pat Baker, C.E.O. and founder of Baker Real Estate Inc. “Our philosophy is to provide global breadth with local depth that is unparalleled in the industry.”
(more…)
Category: Strategic Marketing |
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Posted By admin on September 28, 2011
Tampa Bay based bank, Community Bank has signed on ULA to design their new website with a focus on technology, as well as develop branded materials for their newly acquired 17 branches.
After a brand workshop and concept phase, ULA is rolling out new materials for Community Bank featuring a signature logo pattern. In production are a family of product brochures and newspaper ads focusing on home mortgages, SBA loans, treasury management and association services. The new print ads can be seen in SBA Magazine, Sarasota Herald-Tribune and Bradenton Herald.
Customers will also soon see newly designed debit cards and monthly statements. And keep an eye out around the Tampa Bay Area for Community Bank real estate financing signs. The bank is actively lending and has several projects in construction.
Category: Advertising, Brand Building |
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