One of North America’s Most Successful Real Estate Companies Expands to Florida
Posted By ULA on September 28, 2011
BOCA RATON, Fla., Sep 26, 2011 (BUSINESS WIRE) — Since Ontario-native Pat Baker founded her company in 1993 in Toronto, Baker Real Estate Incorporated has become one of Canada’s most successful real estate companies with more than $1.5 billion in sales, specializing in project marketing and sales of new home communities, including condominiums, townhouses and single-family homes, as well as hotel condominiums and resort properties. Baker Real Estate Inc. has grown into a prestigious international real estate group, servicing builders and developers around the globe. From pre-selling new developments to reselling distressed properties, Baker has demonstrated its ability to achieve profitable sales for clients.
This summer, Baker expanded to Florida and opened an office in Boca Raton. The Florida team is lead by renowned real estate industry veteran and Executive Vice President, Jack Halkowich, whose 30-year track record of luxury real estate marketing and sales includes notable developments from Key West to Palm Beach, including Boca Pointe in Boca Raton, City Place in West Palm Beach, The Related Group developments and other high profile communities.
“We have always developed offices and strategic partnerships around the world, but Florida’s current dynamic real estate opportunities and long term growth potential make this a timely and strategic move for us,” explained Pat Baker, C.E.O. and founder of Baker Real Estate Inc. “Our philosophy is to provide global breadth with local depth that is unparalleled in the industry.”
According to a recent study by the National Association of Realtors, Florida has the strongest international home sales market in the country, with Canadians out buying all international buyers. Canadians account for 24 percent of Florida’s foreign sales and have purchased 7.4 percent of homes in the state of Florida last year. “It’s an essential time for Canadians to take advantage of the readjusting market, and we know Canadian buyers better than anyone,” added Baker.
Baker’s horizons stretch far beyond Canada. The overseas market is an integral part of its marketing strategy and includes Europe, Hong Kong, China, Singapore, Korea, India, Russia, Indonesia, Thailand, Israel and Ireland. In the US, Baker Florida has recently signed three major clients: Sobel Co’s Barefoot Beach Villas new townhome development in Pompano Beach, LXR’s One Thousand Ocean in Boca Raton and Water’s Edge in Tampa Bay. The company’s first international sales event in Florida, for Barefoot Beach Villas, took place in July and exceeded all expectations with over 50% of the project sold prior to groundbreaking.
Renowned Tampa-based advertising and marketing specialists, United Landmark Associates, have been retained to assist Baker in their Florida expansion. ULA’s 30 years of real estate experience in the major Florida markets will guide Baker with introductions to the developer and home builder industries. Baker will be positioned to become a major force in Florida new home sales with ULA providing marketing and advertising services, as well as public relations support, for new projects.
About Baker
Baker Real Estate Inc., founded in 1993, is one of North America’s most successful real estate companies with recorded retail sales of $1.5 billion in 2010. Baker specializes in marketing and sales of new home communities, including high-rise, hotel condominiums and resort properties and has associated offices around the world including: Singapore; Hong Kong; Jakarta, Indonesia; Seoul, Korea; Shanghai, Beijing and Guangzhou in China; Bangkok, Thailand; Moscow, Russia; Mumbai, India; and Ireland. An international network of more than 4,000 Baker Realty Partners connects clients from around the globe to all Baker’s products.
About United Landmark Associates
United Landmark Associates is a full service, award winning advertising agency specializing in marketing lifestyle brands and companies. For nearly 30 years, United Landmark Associates has provided clients exceptional market knowledge and consumer insight with cutting-edge experiential, web and interactive marketing tools to drive qualified leads. The agency is consistently rated among the best and brightest for marketing planning and consulting, strategic management and award-winning creative. Clients include new home developments across Florida and the US, luxury yacht companies, marinas and hotels.
