Omniture, Facebook Expand Social Media Marketing Partnership
Posted By admin on March 3, 2010
Omniture and Facebook are working together to increase the effectiveness and ease of advertising on Facebook. Check out this article from the Washington Post to learn more on how this partnership may help you:
“Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that measure customer engagement on the social networking service, although the two companies indicated that the partnership will expand even more in the future. The closer tie builds on the Facebook (and FB apps) analytics capabilities Omniture announced in May 2009. With the new solution, Omniture customers can now utilize the company’s new SearchCenter Plus product, essentially an enhancement of its search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers will thus be able to compare Facebook ad campaign metrics alongside other media channels and increase their ad spend on the social network using tools they’re already familiar with.“ Click here to read full article.
