Social Networkers Still Love E-Mail
Posted By admin on February 18, 2010
Despite the popularity and messaging capabilities of social networking sites, email has not been replaced. Check out this article from eMarketer for insights on how email continues to stay strong even in the world of social networkers.
“With reports of young people abandoning e-mail to communicate via social networks, Facebook developing its own full-featured Webmail system and predictions that in a few years even business users will have exchanged traditional e-mail for social sites, it would appear that the success of social networks was hurting e-mail usage.
Based on data from customer relationship marketing agency Merkle, time spent with personal e-mail as of fall 2009 was even with the prior year. Nearly three-quarters of respondents spent at least 20 minutes a week e-mailing friends and family.
Merkle also found that social network users check their inboxes more frequently than those who shun social sites,” Click here for full article.
