Interactive marketing has changed the way we advertise in today’s market. Not only is it more cost efficient, but it is also a better way to engage your customers and keep your brand at the forefront. E-mail campaigns are a vital part of solid Interactive Marketing Plans. With an eye-catching email campaign you can drive more prospects and more business to your website. Periodically sending out messages to your customers keeps your brand fresh in their minds, which is exactly what any marketing effort should do, and at a much less expensive rate.