Data Collection

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When it comes to online relationship marketing, data is key. This data and stastics help determine who to communicate with, how often and in what way. It provides the foundation for targeted messages to your potential buyers and enables organizations to customize messaging and increase conversion. In order to segment and personalize communications based on data, you must first find a way to acquire it. ULA provides two primary methods of data acquisition:

Organically Grown - ULA creates unique lead gathering strategies customized to meet the needs of a specific development. Unlike third party data gathering, organically grown database gathering programs and the data they collect is proprietary. Based on the needs of your organization a strategic plan is created to determine what data should be collected and in what manner.

Third Party - ULA possesses relationships with a variety of third party data providers. We offer list acquisition, appending, co-registration and other services that leverage pre-existing segments of customer data. Third party data services can shorten the time required to build a robust database; however, in many cases the data is shared and may also be available and for sale to your competition.