Adapting to the Realities of the "New Market"
In the current climate, conventional strategies and traditional channels of real estate marketing and sales are no longer as effective as they once were. Shotgun approaches and mass media campaigns are neither driving traffic nor providing a sufficient return on investment.
In this edition of the United Landmark Associates What's Working in Real Estate eNewsletter we explore the changing market, look at how partnership event marketing is creating on-site traffic and how online interactive strategy has changed they way real estate is marketed and sold. Continue > |
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Island 'paradise without an attitude'
ANNA MARIA ISLAND — Developer Lance McNeill describes his new Tidemark resort project as "paradise without an attitude."
The project includes the former Pete Renard's restaurant and Eckerd drugstore site together with the Beach Inn at Gulf Drive and 66th Street. Continue > |
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Visionary Developer Partners with ULA
Naples, FL - United Landmark Associates and Collier Enterprises have partnered to launch Hamilton Harbor Yacht Club and to begin strategic and envisioning exercises on two large-scale master-planned communities in the Naples area. Continue > |
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Unexpected positives provide glimmer of residential market hope
New data shows housing sales in the Tampa Bay market hit unexpected highs this past December, and now there's a buzz among residential real estate practitioners who wonder if 2008 will be known as a rebound year. Continue > |
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Crescent Communities continues long-term focus on Austin, Texas.
As Crescent Communities continues to plan a long-term development strategy within the growing Austin, Texas market, Untied Landmark Associates has been asked to assist with ongoing market research and envision for two of the companies proposed communities.
According to the report: Continue >
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Tampa Bay's Most Exclusive Lifestyle Unveiled
This fall Patrinely Group unveiled The Plaza Harbour Island at an exquisite preview reception. United Landmark Associates and Patrinely Group programmed the unveiling event, which more then 600 guests, an unprecedented number in recent history, gathered to celebrate the opening of the development. Continue > |
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Exclusive community welcomes 1,000 visitors to July Showcase; recorded over $6 million in sales since Showcase, with buyers noting exceptional home values.
SARASOTA, FL—The marketing team at The Founders Club expected that its first-ever Showcase of Homes would be a success. They weren’t disappointed. “We estimate that some 1,000 guests came through our gates on July 29,” says Steve Brown, director of marketing. What’s more, the private community has recorded over $6 million in sales since the July Showcase, he adds. Continue > |
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Bluegreen Golf & ULA Strengthen Strategic Partnership
United Landmark Associates and Bluegreen Golf Communities, one of the nation's largest developers of master-planned communities, have partnered to launch Bluegreen's newest golf course community, The Bridges at Preston Crossings. Continue > |
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Luxury waterfront communities team with Viking Yachts in 2007 Miami International Boat Show.
Miami Beach, FL - The Eco Group,
developer of Aqua Pelican Isle
Yacht Club and New Port Tampa Bay,
partnered with Viking Yachts and
the Bentley Sales Group to host
a Lifestyle Sales Event at the
2007 Miami International Boat Show.
Over 600 guests attended the Saturday
night event, which featured the
introduction of Viking Sport Cruisers'
SANLORENZO 108. Continue > |
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Fundamental
sales and marketing strategies build
sales momentum for Tampa builder.
Tampa, FL – Tripp
Trademark Homes,
a privately-held
Tampa-based homebuilding
company, has experienced
strong year-to-date
sales as the result
of a first quarter
strategy concentrating
on reducing current
new home inventory
and promoting the
company’s long-term
value ... Continue > |
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