Fundamental sales and marketing strategies build sales momentum for Tampa builder.

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Tampa, FL – Tripp Trademark Homes, a privately-held Tampa-based homebuilding company, has experienced strong year-to-date sales as the result of a first quarter strategy concentrating on reducing current new home inventory and promoting the company’s long-term value to identified target audiences.

Part of the company’s strategy was to complete a rigorous pricing analysis of their competitive market. This analysis provided the necessary data to competitively price the company’s new home inventory
against national homebuilders, without relying on excessive buyer incentives. Once Tripp Trademark Homes’ product was priced to accelerate inventory absorption, several cost effective and fundamental marketing tactics were implemented to promote the company’s offering.

Tripp Trademark Homes invested in the customer’s first impression by focusing on upgraded landscaping,
signage and model presentation.

• The company implemented an insert program targeting local geographic areas; ten percent of the company’s YTD traffic is a direct result of this initiative.
• A consistent Realtor®; and owner communication strategy has been created which includes timely eNewsletters and appreciation events. Twenty-eight percent of the company’s YTD traffic has been generated by Realtors® and referrals.
• A grand opening and open house event strategy was created to capture higher levels of drive-by traffic. The most recent grand opening for the company’s new town homes resulted in a total traffic count of 109 traffic units.

The company’s sales and marketing strategy has resulted in over 31 homes sales and over 295 registered traffic units through mid-March.

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