
United Landmark Associates and Galati Yacht Sales Develop Co-Marketing Efforts
Tampa, FL - United Landmark Associates, Inc., (ULA) and Galati Yacht Sales have partnered on co-marketing efforts for select Florida luxury waterfront real estate developments represented by ULA.
A recent partnership was formalized with ULA’s client Hamilton Harbor Yacht Club in Naples, FL. Galati will be working with ULA and the developer, Collier Enterprises, to create a series of VIP boat show events, as well as on-site boating safety education courses, and a trial yacht club membership program for new purchasers of Galati yachts. In addition, ULA and Galati are currently working with Tidemark Beach and Marina Residence Club, located in Anna Maria Island, FL, to develop similar synergistic programs.
“The co-marketing efforts help to attract qualified purchasers of both the real estate product and Galati’s yachts, while at the same time showcasing the synergy that creates the optimal waterfront lifestyle experience,” said Carmine Galati, President of Galati Yacht Sales. “It’s all about promoting the lifestyle people want to achieve.”
The marketing partnership between ULA and Galati Yacht Sales began in 2006 with a large scale lifestyle event hosted by one of ULA’s luxury waterfront real estate developments. The event included a Galati yacht show, along with luxury vehicles provided by Reeves Import Motorcars, and a fashion show by Neiman Marcus.
Due to the success of the 2006 event, ULA and Galati have continued to generate new and expanded marketing strategies that showcase the luxury waterfront lifestyle offered by Galati Yacht Sales and select luxury waterfront developments.
“The conditions in the current real estate market require innovative techniques to attract qualified traffic,” said Don Niederpruem, President of United Landmark Associates. “These cooperative marketing promotions and events not only attract qualified traffic, but also create an environment that increases the appeal of the waterfront lifestyle experience being offered.”
ULA has also been working with Galati Yacht Sales on company marketing and branding efforts.
Galati Yachts Sales has been specializing in the Sales & Service of In-board Diesel Yachts since 1970. A family-owned and run business, Galati is one of the largest privately held yacht dealers in the world with 11 Locations spanning the eastern Gulf coast from Naples, FL to Houston, TX. Their luxury brands include Viking Yachts, Viking Sport Cruiser, Marquis, Carver Yachts, Cruisers Yachts, Tiara and Regulator. For more information on Galati Yacht Sales, visit www.GalatiYachts.com. |