
The
Latt Maxcy Corporation was formed May 1, 1963,
but its concept originated long before in the
mind of Latimer Maxcy, born November 7, 1887,
in Columbia, South Carolina. During
a camping trip in 1904, and after a devastating
freeze, Latt observed that the citrus and vegetable
crops around Lake Reedy near Frostproof weren't
affected. He persuaded his family to
acquire 70 acres on the south side of Lake
Reedy and set it out in citrus trees.
He started work at the age of nine as a water
boy in the phosphate mines for 35¢ per
day. In the process he learned to operate heavy
equipment and applied these skills as a heavy
equipment operator in the northeast, saving
and investing in citrus land of his own, and
eventually moving back to Frostproof in 1914.
He did all the labor himself, even hauling
the fruit to the packinghouse, started buying
fruit from others and later bought interest
in a local packinghouse.
In 1917 he sold out to the Citrus Exchange
and organized his own company, The Lake Reedy
Packing Company at East 6th Street, on the
west side of the Atlantic Coastline Railroad.
In 1925, the Lake Reedy records were closed
and L. Maxcy, Inc. was created.
In the 1920's, Latt Maxcy's interest expanded
to the banking business. World War I
had ended, and the surrounding areas were experiencing
economic growth. Mr. Maxcy and twenty
other men formed the Citizens Bank of Frostproof.
By
1931, Latt Maxcy owned and operated the largest
of several fresh fruit packinghouses in Frostproof,
as well as an expanding citrus canning and
juice plant next door. He was a pioneer in
citrus canning and processing and later added
a citrus pulp mill at his packinghouse making
it one of the most complete of its kind at
the time.
In 1935 he purchased an 80-acre tract in Osceola
County on which he began to raise cattle, and
which ultimately became the site of his ranch
home and the nucleus for vast acquisitions
of land primarily devoted to cattle. By
1949, he had put together a cattle ranch larger
than the state of Massachusetts. Approximately
150,000 acres, the ranch stretched from the
Kissimmee River almost to Vero Beach.
The 1940's and 50's marked great
improvements in the quality and taste of canned
and bottled citrus and juice, exemplified by
the Maxcy brands in which Latimer Maxcy took
great pride, "Silver Nip” and "Golden
Nip." He originated the idea for
Florida Citrus Mutual and was its first president
in 1948.
In 1949, Clinton Foods, Inc. purchased the
citrus holdings of L. Maxcy, Inc. Latt was
persuaded to head up all Florida operations
for "Snow Crop" and is credited with
turning it into a profitable operation. In
1956, Snow Crop was sold to Minute Maid, and
Mr. Maxcy moved his office back to the original
site of Maxcy's Garage. The building
was constructed in 1934 at 33 E. Wall Street,
and had served as a Standard Oil Service Station
and a Ford dealership.
In February 1971, Mr. Latt Maxcy
was inducted into the Florida Citrus Hall of
Fame by then Governor Askew.
After Latt Maxcy's death on August
2, 1971, Mr. Pat Wilson (Mr. Maxcy's
son-in-law) became President of Latt Maxcy
Corporation and retained that position until
early 2006. On his 50th anniversary with
the Latt Maxcy Corporation, Mr. Wilson became
Chairman of the Board and remains involved
in the company on a daily basis.
The
leadership of today's
Latt Maxcy Corporation is a dynamic group
of business professionals with great vision,
as well as great respect for the history and
heritage of the company and its affiliated
entities and businesses. The Wilson family
continues to own 100% of the Latt Maxcy Corporation
as well as Citizens Bank and Trust.
In 1997, the company sold 45,000 acres of
ranch land to the State of Florida and began
a period of diversification into commercial
real estate development. The Company
is currently involved in several real estate
ventures, the majority of which are located
in Central Florida. Latt Maxcy Corporation
currently maintains approximately 40,000 acres
of ranch lands and 5,500 acres of citrus. |